5 Ways Vehicle Wraps Build Business
Vehicle wraps are the golden ticket when it comes to return on investment and building business, especially for commercial businesses that rely on servicing via a fleet of ready and able representatives. The numbers don’t lie – whether you’re a local company or a nationwide corporation, the benefits make it one of the most effective forms of promotion and marketing out there.
If you’re not already taking advantage of the marketing value of vehicle wraps, here’s just some of what you’re missing out on:
A commercial business vehicle wraps can generate between 30,000 and 70,000 impressions a day depending on how far they drive and how busy of an area they’re servicing. Whether you’re a brand new business or an established one, that many impressions go a long way in increasing top of mind recall when someone needs the product or service you offer.
It would take a lot of investment of both time and money to get that many email subscribers or impressions on a PPC campaign. And it’s 24/7!
A large part of the value of vehicle wraps is their ability to break through the noise of other types of advertising and get attention. 98% of in-car audiences say they notice truck-side ads, which is pretty amazing considering we’re bombarded with ads on a daily basis.
When a car is passing, stopped at a light or stuck in traffic, people can’t help but look at the vehicle wrap.
3. Return on investment
Vehicle wraps can last quite a while if you take care of them, anywhere between 5-8 years. For a cost of $1500-$3000, that’s a lot cheaper over time than other marketing options. Even if you went with the higher cost estimate your breakdown of costs would look something like this:
- $500 a year
- $41.65 a month (less than a cable bill for a whole month of advertising!)
- $9.61 a week
- $1.37 a day
That breaks down to only $0.55 for every one thousand impressions over the life of the wrap!
Compare that to the cost of other forms of advertising per thousand impressions:
4. Pushing a call to action
Sometimes all it takes is a little reminder or nudge to get people to take the next steps toward purchase. A vehicle or commercial truck wrap is the perfect way to create a call to action driving leads straight to you.
For example, you could give a 10% discount to all new customers for the first month or offer free consultations. Having this on your vehicle wrap gives potential clients more incentive to reach out – as long as they’re not driving that is!
5. Showcase size
Whether your company is big or small, vehicle wraps can work to your benefit.
Smaller companies can appear to be even bigger than they are. When people start seeing vehicle wraps time and time again in their area, they start thinking, “wow they’re everywhere”, giving the impression of a company able to handle anything and anywhere.
On the other hand, large corporations can use vehicle wraps to show communities they’re still capable of the personal touch of in-town providers. Those local impressions help to establish trust that while a company may be a Fortune 500 they’re still focused and available on a more regional basis.
It’s a wrap
There are a lot of good reasons to be using vehicle wraps as a part of your marketing plan. If you already have an existing wrap, this is a great time to evaluate if the messaging is solely focused on branding or is actually pushing potential leads to contact you.
Amanda Sexton is a contributing Editor for SHOUT, a 25 year old graphic and print solutions family-owned company located in Flemington, NJ that specializes in high-quality results for businesses, entertainment and events, and commercial services. Focused on providing products that support a broader goal for their customers, SHOUT’s team delivers projects with a personal touch throughout the entire process.