Benefitting From Step and Repeat Banners at Your Next Trade Event

Getting your logo out there and making it universally recognizable is essential to any company’s brand and marketing strategy, but one of the easiest and most cost-effective ways of doing this often goes unheeded! This is the use of step and repeat banners. Have you ever seen your favorite sports star, film actor or politician making a speech to the backdrop of a banner covered in repeating logos? Well, if the answer is yes, then you’ve seen exactly how effective step and repeat banners can be! Here at SHOUT!, we’re going to give you the low-down on why step and repeat banners are so effective, and how you can utilize them for cost-effective brand promotion at your events.

How do step and repeat banners work?

Step and repeat banners offer a place of focus for photos, interviews, and videos to be taken at your event – and, with your logo plastered all over the background, each one will have the potential to spread your company’s brand far and wide. By creating a vibrant aesthetic effect at an event, your step and repeat banner will offer something to those who come to your event or visit your station at a trade fair – mainly a place where potential clients can have a great photo or video interview, allowing them to capitalize on the prestige that comes with being at the event. With your company’s logo in the background, there are multiple avenues of opportunity for your company’s brand to get out and about.

The benefits of step and repeat banners

Step and repeat banners rely on the organic sharing of photos and videos posted on social media, online magazines, and between interested parties to maximize the exposure of your brand during and after an event. The higher the profile of the people standing in front of that banner, the greater the chance of success as it’s likely that these moments will be shared more widely. If you can’t get Hollywood or NFL stars to your event (and we’d be very impressed if you could!), try encouraging some of the industry’s top personnel to pose for pictures, conduct interviews, and make speeches in front of your step and repeat banner. What’s more, your company’s logo will be spread organically after the event, meaning there are no expenses for the maintenance of its visibility on social media, websites, or magazines. In this way, step and go banners are low cost and low maintenance – the perfect combination. If a video of someone speaking in front of your banner goes viral, there’s potential for your company’s logo to be exposed to a huge number of potential clients, consolidating your brand and increasing its recognition factor!

How SHOUT! can help you

At SHOUT!, we provide the skill, knowledge, and technology to produce a step and repeat banner that will have undoubted benefits for your company’s brand through maximum exposure. Available in a range of sizes, brilliant colors, and ultra-high definition printed design; we can make you stand out no matter who is standing in front of your banner. What’s more, step and repeat banners can be used repeatedly, meaning a one-time investment can lead to in-numerous opportunities for exposure and potentially that big break your company needs! Visit our website, email us, or give us a call today to find out how we can provide you with a bespoke step and repeat banner that makes your company’s recognition factor skyrocket!

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