Don’t Make These Common Vehicle Wrap Mistakes
A custom vehicle wrap is an effective marketing tool when done correctly. However, done incorrectly, it can be a waste of your budget. We’ve put together a list of the most common vehicle wrap mistakes we’ve seen to help you make the most of your investment.
DON’T CHOOSE A HARD TO READ FONT
Vehicle wraps are meant to be seen by people on the road. While drivers may not be able to read your full wrap while going 65 on the highway, you want the text to be clearly visible so passengers can still take in your information even while quickly passing. Hard to read font can make it difficult for potential clients to take in your message even when stopped by you at a red light or parking near your parked vehicle.
You want to choose a font that’s visible and clear. Part of this also means making sure the font size is big enough to read, even at a distance. To maximize your return, you want as many people to see your wrap as possible. Small lettering is going to limit those who can tell what your wrap is for, so make it large enough for all to see.
DON’T INCLUDE TOO MUCH INFORMATION
Since people will see your wrap from their car, you want to keep it simple. Including too much information makes it likely that the most important information, like your business name and contact details, can be overlooked. Too much information will also mean you need to make your font size smaller to include all the necessary pieces.
You want either your branding, including your company name, logo and how to get in touch or your call to action to be prominently displayed.
Which leads us to our next tip….
DON’T FORGET A CALL TO ACTION
The whole purpose of the vehicle wrap is to bring in new clients. To do that, you need to give clear direction about what those prospective customers should do. Should they call you to book an appointment? Should they come into your store to get 20% off their next purchase? Should they order online to get free delivery?
In your call to action consider including some kind of offer to provide an incentive to use your services or purchase your product.
DON’T BLEND IN
When designing a vehicle wrap, it’s not the time to go with a neutral or generic design. You want others to notice your wrap, so don’t hesitate to use color, graphics and placement to capture attention. Stick to your branding while making sure you’re getting as many eyes as possible on your vehicle graphic.
Investing in a vehicle wrap is a proven successful technique to generate more sales. To make sure you’re getting as much new business as you can, be sure to avoid the above common mistakes. With a little bit of planning and some creative design, your custom vehicle wrap will be set up to get your ringing!