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Signs for the Season

The holiday season is upon us! No matter if you celebrate Christmas, Hanukkah, the winter solstice, or Festivus, we’re all in need of ample cheer in 2020. 

Of course, spreading cheer (not germs!) is only part of holiday marketing strategies. Businesses are also looking to increase sales, promote new products, and build customer relationships. Perhaps now more than ever.

A well-thought-out plan for your signage helps immensely with that. Holiday signs add to the festivity of this time of the year, but they also support your holiday marketing. Depending on what your goals are, there are many options. From street-spanning banners to sandwich boards to full storefront window decals, the only real limit is creativity. 

Need help deciding what to focus on? Here are several ways to use signs.

Promote Most Profitable Products and Services

What products and services generate the highest profit margin during the holiday season? They may not be your priciest, they may not be your most popular year-round. But if they’re flying off your shelves come mid-November, consider giving them some extra marketing support with holiday signage. 

Get extra mileage from these signs by placing them front and center in your store. (And for good measure, place them by complimentary products to help cross-promote!)

Generate Interest in Loyalty Programs

Helping customers stretch their holiday funds is more important than ever this year. Loyalty programs and perks provide savings to customers, increase your sales during the holidays, and develop ongoing customer relationships. Signage supporting loyalty programs should highlight the benefits of signing up and show them how to sign up. 

Making it easy on all accounts will make it easier for you to retain their loyalty.

small business loyaltyGet Support for Charitable Partnerships

The winter holidays are a big time of year for charitable giving and partnerships for businesses. Coat donations, mitten trees, toy drives, food banks, there are lots of ways to give back. If you’re participating in local partnerships to help those in need, highlight the cause and build support with signage.  


People love supporting small businesses. According to statistics, nearly half of American shoppers (47%) frequented small businesses between two to four times a week in 2019. Another 17% visited more often than that.  

If you’re a small business, people want to shop with you! So help them do that by drawing attention to your small business status. Window decals, banners, sandwich boards, and other forms of external signage can help generate foot traffic during the business holiday shopping seasons.

small business shopping Communicate New Shopping Practices

Shopping, admittedly, is more complicated this year than before. Stores across the country have capacity limits. Hours of operation have changed numerous times throughout the year during lockdowns. Social distancing directions can make being in close proximity to others worrying and shoppers may be concerned about mask requirements in the store. 

Signage communicates store requirements so your customers can feel good about shopping with you. Design cheerful, seasonal signage to share protocol based on local guidance for capacity limits and mask requirements. Use signage throughout the store to encourage keeping a safe six feet apart from other guests with floor decals.

The holiday season is approaching quickly. Don’t miss the opportunity to get your seasonal signage ordered. 

Need help picking the best options for your business? We’d love to help. Contact SHOUT today and talk to our team of design professionals. 


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