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direct mail in digital age

The Power of Direct Mail in a Digital Age

Digital marketing has been the buzzword for quite a while now, but don’t discount the power of direct mail. As a standalone campaign direct mail is proven to convert potential customers into clients and get the phones ringing. A marketing powerhouse in its own right,...

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maximize marketing campaign metrics

How To Maximize Marketing Campaign Metrics

Marketing isn’t a one size fits all approach. To really maximize results it’s important to think strategically about what tools to use based on the type of campaign and overall goal. Figuring out what marketing pieces make the most sense isn’t always easy, but taking...

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