summer creative marketing

Turn Up The Heat This Summer With Creative Print

Been thinking about about sending out a print newsletter, getting some new in-store displays or sending a direct mail piece with a special promotion? Summer is an amazing time to kick off these projects! Invest in creative print marketing and stand out from all the other businesses taking the season off from marketing.

A lot of companies think summer is a time to cut back on marketing and promotion, since people are out enjoying the sun or on vacation. But you miss out on a lot of opportunity and sales that way. Instead, you just need to be more creative and strategic in your marketing.

As a woman-owned business, we know what it’s like to not take time off. We’ve learned how to keep the momentum going and focus on a consistent presence to make sure potential customers are always coming through the door. You can do the same with summer marketing!  

1. Focus on the holidays

Everyone loves a sale! Use holidays like the Fourth of July and Memorial Day to your advantage and introduce special savings and promotions.

How to pitch:

  • Direct mail
  • In-store displays
  • Flyers personally handed out to potential clients – with a popsicle!

2. Think ahead

Does your business tend to see a boom in the fall and winter? Get people to think ahead with targeted campaigns. For example, most people don’t think about their heating systems in the middle of summer. But offer significant savings and suddenly the project is on their radar.

How to pitch:

  • Direct mail
  • In-store flyers
  • Banners outside of store front

3. Loyalty rewards

Some products and services, like the local ice cream shop, tend to be more popular in the summer. Encourage customer loyalty and keep them coming back to your company only with reward programs such as buy five, get one free.

How to pitch:

  • Branded loyalty reward cards
  • In-store signage
  • Direct mail

Just because it’s summer doesn’t mean marketing won’t be effective. The right creative ideas combined with print marketing can bring in bigger sales than ever before! Your printer can help you make those strategies come to life and get customers in the door. You’d be surprised at how many innovative and exciting ideas they are willing to share. After all, what you do with your marketing promotions becomes a direct reflection of what they’re printing capabilities are!

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