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I Saw the (Lawn) Sign: Using Lawn Signs for Growing Your Business

When it comes to advertising your business, you’ve got lots of options these days. You could take on the digital frontier and social media with PPC campaigns. You could go old school with direct mail marketing. Or go really old school and run a radio ad. It all depends on your audience and your business.

It’s easy to be stuck with analysis paralysis when planning how to use your marketing dollars, but remember that some tactics make more sense than others. You should look for a balance between reaching your audience, establishing your brand, and meeting your budget’s bottom line. 

Enter: the lawn sign. Learn more about why lawn signs are a useful tool for growing your business.

1. They’re Cost-Effective

For small businesses, cost can be a real barrier to entry for many marketing channels. TV ads, PPC campaigns, billboards — it doesn’t take long for a smaller budget to evaporate without providing much return on investment.

But one form of marketing that doesn’t cost much, provides ongoing exposure, and helps you reach a large audience? Lawn signs. 

Lawn signs are inexpensive to produce, can be designed to match your branding, and can be reused for an extended period of time. (I.e., as long as the materials last and as long as you keep branding consistent.) 

lawn sign business2. They Spread Brand Awareness

How are you building brand awareness? For small businesses, it’s important to find highly visible opportunities. The more recognizable your logo, fonts, colors, and other brand elements are, the more quickly your business will come to mind for potential customers. 

Lawn signs are relatively compact, but they carry a lot of marketing power because of their mobility. You don’t have to limit your use of lawn signs to your own business location. Distribute them across town, along main thoroughfares, and in the lawns of happy customers. (Just make sure to check municipal codes for local regulations.)

3. Word-of-mouth for the win!

When it comes to finding businesses, digital counts for a lot — but it’s not everything. Older customers may not immediately turn to Google, preferring trusted word-of-mouth recommendations rather than pseudo-anonymous online reviews. And younger customers are showing this preference, too. Studies show that millennials are 50% more likely to recommend something via word of mouth than other generations.  

Lawn signs can help you out here. Not only can they generate conversation between friends, families, and neighbors, prompting impromptu testimonials, but they can also work as implied or unspoken testimonials. (No conversation required!)

How You Can Use Custom Lawn Signs 

What are the ways you can use lawn signs in your marketing plan? There are lots of options for well-designed, long-lasting signs to share your business’ work. 

  • Services and products for homeowners: If your business focuses on providing services and products for homeowners, ask customers if you can put lawn signs in their lawn during your work for them. It’s most effective to place it there for some time before and after you’re doing the work, giving plenty of time to increase brand awareness.
  • Real estate agents: Lawn signs are a go-to for anyone in the real estate industry. Use them for upcoming and current sales, announce a SOLD status, or advertise an open house to generate interest. 
  • Openings: Grand openings are exciting so share your enthusiasm with well-designed lawn signs to announce that your new business is open. If you’ve had to close for pandemic-related reasons, you can also use lawn signs to announce that you’ve re-opened!
  • Sales/specials: Place lawn signs in highly trafficked and highly visible areas around your store to promote sales, specials, and other deals you’re offering. This is especially important around the holiday shopping season. 

If you’re ready to grow your business with a set of new lawn signs, contact the SHOUT team today!

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