Salvation Army – The City College of New York
Wedding event at Trump Hotel in Washington, DC. Special gold treatment is an upgraded material treatment but available to planners looking to do an enhanced presentation to an amazing event.
Floor Graphic – Wedding / Trump Hotel (Washington, DC)
Wedding event at Trump Hotel in Washington, DC. Special gold treatment is an upgraded material treatment but available to planners looking to do an enhanced presentation to an amazing event.
Floor Graphic – Wedding / American Museum of Natural History (New York)
SHOUT was approached to create a spectacular graphic presentation for a June Wedding within the Ocean Room of the American Museum of Natural History. With over 500+ attendees, the Bride and Groom desired having a focal point floor graphic covering the dance floor that would serve as the centerpiece of their big night.
What Coca-Cola’s “Share A Coke” Campaign Can Teach You About Print Impact
What really caught our attention in a recent article was how Coke used print to help create a successful campaign. The article showed the huge role print played – billboards and banners were used to help promote the campaign. But it was a very specific type of print advertisements, ones that used bold, high-quality and consistent graphics.
Turning the Ordinary in To Extra-Ordinary
You’ve seen them right? Or perhaps not! If you have, you were lucky enough to witness how an event was transformed into an extra-ordinary happening with a higher level of excitement, engagement and fun! And…all by including a highly creative, dynamic and unique dance floor graphic.
Most special events focus on everything but the obvious singular focal point of the room; the dance floor! Ordinarily the focus, time, money and attention are on spending extra money additional lighting, types of china, floral centerpieces, chair types, silverware, linens and so much more.
The Secret To Combining Print & Color Psychology to Boost Your Brand
Ever wonder how to boots your brand by evaluating color studies and psychology to drive greater printed sales collateral? Don’t underestimate the power of your brand colors – they should be a key part of any print piece. According to Social Media Today, “with 80% of visual information from logos coming from color alone, careful attention needs to be paid to the message that each choice is likely to convey to the viewer. “
How Businesses are Scaling one-to-one Relationships Using Print
Print usually equals mass-produced pieces of the same design in most marketing plans. But one of the top marketing gurus of today, Gary Vaynerchuk, will tell you you’re missing out on the big picture and the benefits of relationship buildings.
Build Your Brand and Your Promise to Your Customers!
Your brand = Your business’ most valuable commodity. The future of protecting that commodity means thinking through your print strategy. It should be ahead of the time…with print? We know what you’re thinking. To some, that could sound crazy. But not when it comes to your brand, whose future depends on staying ahead of the curve and keeping your brand promise. In a recent article Paul Miser, CEO and founder of an NYC digital consultancy, talks about how brands are having a hard time keeping up with their promise. So what can you do about it? “In order to be different, we have to think different,” Miser says in his article. “The main cause of this issue is the gap between what the brand promise is and what it needs to become. First and foremost, it needs to be evolved”. Print to the rescue Having a solid strategy in place on how to stay on top of those customer expectations is going to be key. Communicating that strategy and brand promise to your customers is the next step. How? Through print! Some things are a necessary print item, like business cards. It’s time to go beyond the ““because we have to” approach. Instead, think about how you can use the piece to achieve your overall goal – while keeping to your brand promise. And for everything else, brand “development” needs to become part of the planning process. No more printing just because “we need brochures” or because “the sales team requested new material” or “we should send out an invite”. Ask yourself: What’s the goal of this piece? What brand promise are we communicating to our customers and can we keep it with how we’re presenting ourselves? Make your printer a part of that conversation! An attentive and strategically oriented printer will be with you every step of the way to help set you up for success. The talk with your printer should go well beyond just colors to what your brand stands for and is trying to convey. Modern, tech-savvy versus stable, financial or law based companies have plenty of different options available to get those brands across. Start thinking beyond your “normal” print and instead apply some serious applications to your printed materials. Make sure your printer is working with you to make it happen. You’ll be on your way to making sure your brand stays ahead your competitors – and keeping up with customer expectations. Amanda Sexton is a contributing Editor at SHOUT, a 25 year old graphic and print solutions family-owned company located in Flemington, NJ that specializes in high-quality results for businesses, entertainment and events, and commercial services. Focused on providing products that support a broader goal for their customers, SHOUT’s team delivers projects with a personal touch throughout the entire process.