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The Secret To Combining Print & Color Psychology to Boost Your Brand

Ever wonder how to boots your brand by evaluating color studies and psychology to drive greater printed sales collateral? Don’t underestimate the power of your brand colors – they should be a key part of any print piece.

According to Social Media Today, “with 80% of visual information from logos coming from color alone, careful attention needs to be paid to the message that each choice is likely to convey to the viewer. “

Clearly color is critical to your brand and messaging. That then means you’ll need to actively discuss color impact with your printer when printing anything. Consider the following attributes to color:

The power of color

Part of marketing is convincing potential clients and customers how best to connect with your branded materials. Putting the time into choosing the right colors helps create the most exciting brand images that will be projected to your prospective customers.

Part of any brand workshop and eventual re-engineering of your identity requires time on color studies. What are those colors projecting to the public? It may very well mean that colors you like are associated with lethargy. What if your desired color reflects a masculine attraction and your product is a women’s skin care line? To say your colors are blue and purple isn’t specific enough to solidify your brand. Royal blue and purple? Baby blue and lilac? Those combinations convey very different images about brands.

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When you’re sending work to your printer, it’s important to be clear on what you want the final colors to be. Resolution, color-levels and brightness can all change what you see on your screen versus what’s actually printed.

Your printer should be working with you to clarify exactly what your brand colors are, making sure they’re consistent across all your printed materials.


So many choices

There are literally millions of choices when it comes to color. It doesn’t mean it has to be hard to choose your brand colors however!

Think of what your brand stands for, the values of your company and what message you’d like to convey. Then use the power of color psychology to choose colors that best represent your brand image. If you are unsure how to do that, ask your printer about doing a formal brand workshop that will help determine what the best colors are for your business.

What now?

Your printer can be one of your biggest assets when it comes to marketing.

Already have brand colors? Talk to your printer to make sure they’re being printed correctly on every piece. Depending on the paper type, ink shows up differently. They’ll tell you on what type of materials you might need to use PMS, or a spot color, to make sure your brand colors come out correctly.

Don’t have brand colors? We can work with you or your marketing, sales or creative teams to help put together an branded identity guaranteed to get across the message you want.

Having the right brand colors and making sure they’re printed the right way is absolutely necessary for any print job. After all, your brand is one of your biggest assets!


Amanda Sexton is a contributing Editor for SHOUT, a 25 year old graphic and print solutions family-owned company located in Flemington, NJ that specializes in high-quality results for businesses, entertainment and events, and commercial services. Focused on providing products that support a broader goal for their customers, SHOUT’s team delivers projects with a personal touch throughout the entire process. 

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