Generate Higher Profit Through Print Branding
Want to boost sales? Start at the beginning with the basics: branding.
Not just any branding either. Print branding, one of the best ways to help you achieve two of the most coveted marketing goals: brand awareness and recognition.
Branding = dollars
At the end of the day it’s all about the numbers for any business. It’s what keeps the lights on and the doors open.
Branding builds trust and recognition, helping turn people who didn’t know about your service or product before into a potential client. Once you brand you can help them take the next steps to an actual purchase.
What you need first
Branding through print means you need to decide on colors, fonts, logo and the voice of the company and then stick to them no matter what. Once these items have been decided on, using them consistently through the following print options will help to brand your business, create trust and ultimately drive more revenue.
Brand away
Here’s the key print items to help you brand and grow your business:
Vehicle wraps. The stats couldn’t be any cleared. Branding through vehicle wraps is one of the most cost effective marketing techniques out there.
- Vehicle wraps generate between 30,000 and 70,000 impressions on a day depending on how far you drive and how busy of an area you’re in
- 29% say outdoor advertising caused them to visit a retail store within a week
- 98% of in-car audiences say they notice truck-side ads
Even higher-end wraps break down to about $1.50 a day. Well worth it for the amount of impressions and potential business!
Store signage. The right signage can get people in the door, boost sales and give your customers an even better experience. Think window signs, point of purchase signs, wall signs and decals and floor graphics.
Corporate Identity. When dealing with your customers, you want them to instantly recognize your company. One of the best ways to do this is through print, making sure to use all of your previously chosen branding elements. Some items you would want to include in this corporate identity package would be:
- Business Cards
- Letterhead and Envelopes
- Postcards and Brochures
Direct Mail. Don’t discount the power of direct mail! It’s holding its own against email marketing with a 4.4% response rate compared to just 0.12% for email according to the Direct Marketing Association. That’s more than 10 to 30 times for most campaigns!
Your direct mail arsenal could include a number of print items including flyers, postcards and brochures. Keep your look consistent to build branding, leading them through the sales funnel to the next step, whether it’s an appointment, web visit or free trial.
Supporting Print
In a digital age, there’s something powerful about being able to get your catalog or flyer into someone’s hands for them to browse. Catalogs, flyers and brochures also have permanence and create a powerful impression that digital marketing like e-mails and website ads simply can’t compete with.
Another print option: notepads. Giving clients or potential customers items like notepads with your branding is another way to stay top of mind and keep the referrals coming in.
Make it work for your bottom line
The ability of these pieces to drive action far outweighs the costs. Maximize the power of print pieces with strategic print options. Increase branding, draw in potential clients and most importantly watch your profits rise.
Ready to generate more revenue through branding and print? Get in touch and let the SHOUT! team lead you to extraordinary branding and results!
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Amanda Sexton is a contributing Editor for SHOUT, a 25 year old graphic and print solutions family-owned company located in Flemington, NJ that specializes in high-quality results for businesses, entertainment and events, and commercial services. Focused on providing products that support a broader goal for their customers, SHOUT’s team delivers projects with a personal touch throughout the entire process.