Does Vehicle Wrap Advertising Work?
Considering investing in vehicle wraps to advertise your product or service but wondering if it’s worth it? It’s essential to make well-founded business decisions, so we’re here to provide you with all of the facts and stats around vehicle wrap advertising. From the cost per impression compared to other marketing channels to their overall impact we’ll analyze the data to see if vehicle wraps are a useful marketing tool for your company.
Reach a wide area
The number of impressions you can generate with a vehicle wrap is the single most compelling reason to invest in them. A billboard on wheels, the average vehicle drive 15,000 miles per year will pass in front of 9 million other vehicles, with the typical wrapped vehicle getting. That’s A LOT of impressions and eyes on your ad!
Look bigger than you are
If you’re looking to stand out from the local competition in your area or establish a more professional presence, vehicle wraps can help you do it by giving the impression of being a large company. A study by RYP & Becker group found that 98 percent of respondents felt the vehicle graphics they had seen created a positive image of the advertiser. Even if you only have one truck with a graphic on it, people may automatically assume you have an entire fleet.
The message is always working
Vehicle graphics are always on and working for you, unlike some social media or emails which tend to be a blip on the radar. Whether you’re parked somewhere for lunch or out on the road headed to a work site or meeting, the vehicle graphic is doing double duty by providing exposure around the clock.
The sheer volume of ads on websites, emails and our phones can be overwhelming at times. Vehicle graphics stand out above the noise. Think of how many times you’ve been on the road and seen a covered vehicle or truck. It’s hard not to notice them.
They’re also considerably more effective than other forms of outdoor advertising – 97% of Americans said they notice vehicle advertisements versus 19% for billboards. What’s more, vehicle advertising boosts name recognition 15 times more than traditional advertising.
Track your ROI
Concerned about how to track your return? While you should always be asking new customers how they found you, there are easy ways to track who purchased because they saw your vehicle wrap. Advertise a special promotion that’s only available on the wrap or set up a special toll-free or Google voice number so you can track incoming leads.
What you get for your money
Vehicle wraps can last anywhere between five to eight years with the proper care. For the typical cost of a vehicle graphic of $,500-$3,000, that’s considerably cheaper per impression than other marketing channels. Even if your vehicle wrap were on the high end of the estimate, your breakdown of costs would look something like this:
- $500 a year
- $41.65 a month (less than a cable bill for a whole month of advertising!!)
- $9.61 a week
- $1.37 a day
With between 30,000-70,000 impressions per day, you’re looking at less than $0.55 for every thousand impressions. Compared to the cost per thousand of other types of marketing, you’ll see the enormous value vehicle wraps offer:
Verdict: Worth the investment
While marketing is always an expense, the cost of a vehicle wrap is one well worth fitting into every marketing budget. These mobile signs offer a high impact, high visibility medium with the ability to turn heads everywhere they go. To make the most of your marketing dollars, consider a vehicle wrap to build brand recognition and increase sales.